Friday, August 14, 2009

Malibu Surfside News Article

Wednesday, August 12, 2009

First Annual Contemporary Art Fair Comes to Malibu Country Mart

A little bit of the city comes to the country when the first Malibu Annual Contemporary Art Fair comes to the Malibu Country Mart on August 28-30. Seven Los Angeles-based contemporary art galleries are going to the beach when they show their work at the art fair.
China Art Objects, Chung King Projects, Circus Gallery, The Company, Eighth Veil, Parker Jones and Sister are participating.
The art fair will showcase the work of over 40 internationally exhibiting artists. The event is free and open to the public.
The event will premiere for one weekend in the heart of Malibu and folks are insisting it is no exaggeration to say the fair is bringing some of the most exciting contemporary galleries in LA to the beach for an art affair “the likes of which have not been seen in Malibu” a press release stated.
John Kruth of Circus Gallery, who is organizing the event, said he had come up with the idea for a different kind of program.
Kruth explained the gallery scene in LA in August is “notoriously slow,” and this is sort of a way to “take the show on the road.”
The gallery owner also said it is a “good excuse” for the artists and the other gallery owners to “get out of town.”
“It is a grassroots marketing campaign,” Kruth said, adding he drove around Malibu looking for empty retail spaces, which he noted were aplenty, and came upon the empty classrooms at the Malibu Country Mart.
Michael Koss, who owns the Malibu Country Mart, said he was willing to contribute the space. “We thought it would be a nice community event. We encourage community activities at the Malibu Country Mart. It is all about the community,” he said.
The art fair will be held in a 4000-square-foot space that once housed a high school. Each participating gallery “will commandeer and re-invent a classroom,” and present works both from gallery-represented artists and special projects made specifically for the Malibu festival.
The artists work in a variety of media (painting, photography, sculpture, video, drawing and installation), which will give the public a glimpse of some of Southern California's freshest galleries, Kruth says.
The event also will feature performance art projects and video screenings for visitors. A schedule will be posted on the website www.malibuannual.com.
A preview party takes place on Friday, Aug. 28, from 7 to 10 p.m. The fair is scheduled for Saturday from noon to 8 p.m. and Sunday, Aug. 29, noon to 6 p.m.
posted by MalibuSurfsideNews @ 4:17 PM

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